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Creativity gives rise to aha! moments
A conceptual plan is born from an idea; the conceptual plan gives rise to a project that is successfully implemented.
Entering virgin creative territory is always a challenge. After all, the outcome must be optimally tailored to the brief, both in visual and content-specific terms.
Sometimes, the idea is also close at hand – as was the case with the invitation to FORUM impulse 2013, the event for decision makers in the field of event marketing. Since, in this year, FORUM impulse took place in INTERSPORT Deutschland’s events centre redblue in Heilbronn, the sporting motto presented itself of its own accord. The “Event Triathlon” theme, incorporating the disciplines of preparation, execution and post-processing, could be perfectly transferred to the implementation of events and also lent itself to consistent graphical implementation. The peppy tri-fold invitation was truly eye-catching.
For the past seven years, we have been organising FORUM impulse with our event partners and, each year, we give the event a new graphical identity – from the key visual through the invitation to on-site graphical presentation. FORUM impulse was launched in 2007 in order to offer those responsible for events a forum for NEW DEVELOPMENTS and for NETWORKING. The event has so far been successfully implemented six times in – among others – Leipzig, Stuttgart and Munich.